Contact: Elliot Friedman     elliot@theshield.biz     800.555.0666 ext. 2333

FOR IMMEDIATE RELEASE

 Hand and Finger Guard Shields Children from Door Jam Accidents

Thousands of Children Injure or Sever Fingers Each Year

Easily Installed $9 Protector is Insurance Against Accidents Waiting to Happen

February, 2002 (New York) - Many parents have heard the terrifying cry of a child whose finger was caught in the hinge side of a door. Now there is an easy, inexpensive way to protect tiny fingers and hands from one of the most common accidents that occur at home. The Consumer Product Safety Commission reports that there were over 115,000 finger, hand and wrist injuries involving doors that were treated in emergency rooms; nearly 45,000 of those injuries involving children under the age of 14.

             "Four to five children come in weekly with various types of injuries relating to door jam accidents," says Dr. Winnick, head of pediatrics emergency room, Maimonides Medical Center.

             American Guardian has introduced a patented product called The Shield Finger Guard.  The Shield’s one-piece construction is easy to install, and requires no tools.  The device attaches to the doors angular form with a pre-applied double-sided foam-tape. Doors continue to open and close freely. The Shield Finger Guard is available in two versions: one with excellent adhesion that can be cleanly removed for use in homes; and one with a permanent bond for institutions such as schools, daycare centers, hotels and any public building. The improved model comes folded at the compact size of 10" and unfolds to 39", half the height of an average door. Two Shield Finger Guard's will cover a whole door.

            "The Shield is a simple yet effective device developed because of need," says Abe Albenda, Inventor."We receive so many calls from appreciative parents that are concerned for their children's safety."

            This type of accident is not off bounds for parents and school officials juggling many activities and can't keep an eye on their child at every moment. The Shield is being used in many homes, school districts and day care facilities across the nation. Adults, senior citizens and pets can also benefit from The Shield.

"My child's finger was severely injured by one of the doors in her daycare center," says Rochelle Spann. "I am pleased to have found The Shield and I highly recommend it to parents as it is a simple preventative measure to avoid the traumatic experience that my family and I went through."
            Made in the USA, The Shield is available from members of the International Association of Baby Safety, at Duane Reade stores and select retailers nationwide. With The Shield's suggested retail price of only $9.95, it is affordable to cover all of the doors in the house. 

For more information, visit www.theshield.biz or call 800.555.0666 ext. 2333.

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Note to Editors:  Visuals are available in jpeg image.  Interviews with company founder Elliot Friedman, or Abe Albenda, inventor, are also available upon request.

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